Road safety and security campaign
The road safety campaign for the responsible driving with the slogan “I Drive Tonight” was carried out in Barcelona and other catalan cities this year. The campaign was organized by EUROPEAN NIGHTLIFE ASSOCIATION and FECASARM with the support of local administration and sponsored by HEINEKEN with its slogan “Enjoy Responsibily”. The campaign promotes the conscientious driver.
The main objective of the informative and preventive campaign was to award all the people who became at night an alternative driver. The balance of the campaign was more than positive, because the civic promoters went to approximately 100 bars and restaurants in Catalonia spreading the campaign’s message.